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6601 Hillsborough Street
Suite 103
Raleigh, NC 27606

We are a premier, one-stop digital print shop that proudly serves the local Raleigh / Cary area & the rest of the United States.

From vehicle wraps & window lettering to channel letters & promotional signage, our digital printing, permitting, and sign experts are ready to turn your project into a thing of beauty.


Welcome to Precision Signs!

Precision Sign is North Carolina’s premier locally-owned sign store. From custom business signs and custom retail signs to more complex monument or exterior signs, we have the expertise to create the perfect sign for your business.

From small mom and pop shops to national clients, our family-owned sign store is proud to have worked with clients throughout Raleigh, Cary and Clayton, North Carolina, as well as most of the continental United States.

Know what you’re looking for? Request an estimate or place an order through our website. If you’re not sure what kind of custom sign you need, learn about the products and services we offer or call us at 919.615.0979—we’d love to collaborate with you to ensure all your signage needs are met. 

Contact us today and let us provide you an unrivaled sign buying experience.

How to Start off a New Year for Marketing

How to Start off a New Year for Marketing

Happy new year! 2017 is out the door and 2018 is officially here, and brings with it new ideas, new innovations and of course new business tactics. You’ve already heard about new marketing trends coming in 2018, but how can you put those trends into place? How can you make sure your marketing efforts will be successful in 2018?

The new year brings with it a new business quarter and a blank page full of opportunity for marketers. If you want to make sure 2018 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.

1. Set your goals.
First and foremost, set your marketing goals for 2018. What is it you want to accomplish? The best type of goals are S.M.A.R.T.—specific, measurable, attainable, relevant and time-bound. For example, maybe a small business wants to be on the first page of relevant search results within their area by June 1st. A goal like this is S.M.A.R.T. Establishing your goals early-on in 2018 will make building and developing your marketing strategy even more successful, because you have something the team is working toward accomplishing.

2. Identify your target audience.
Next, identify your target audience. Is it the same as last year? Maybe this year you hope to bring in a new target audience. For example, last year a business focused primarily on middle-aged adults, but this year they hope to expand into young adults. Map out who your target audience is and how they’re the same or different from years before. Then, consider how best to reach that audience. If it’s the same as 2017, what are new techniques you could try to reach them? If it’s slightly different from last year, what techniques are most applicable to this audience? When you identify your audience and how to reach them, steps will become easier to take throughout the year.

3. Build a strategy.
Next, build your marketing strategy. Of course, this strategy can change and adapt as the year goes on, but it is beneficial to start out with one from the very beginning. Whether you choose to do your marketing in-house or outsource it is up to you, but having a comprehensive strategy to start working from is a great way to get your marketing off to a good start for the year. What is your SEO marketing strategy? Or, perhaps your social media marketing strategy? All of these various components become part of a bigger picture marketing strategy for you or your small business in 2018, and guide you toward growth.

4. Generate new content.
Content marketing is a vital piece of any comprehensive marketing strategy. Put together a calendar and strategy for the new year for the type of content you plan on creating. Perhaps you’ll build a new blog for your business. Or, create a video marketing campaign. While you definitely don’t need to generate all of your content for the year right at the beginning, having a strategy in mind for what content you want to produce and when is a great first step in generating new content for 2018.

5. Create or clean up your profiles.
Social media marketing is projected to be a massive trend in 2018, so make sure you’re on top of it. If you don’t already have professional social media profiles, create them. If you do have them, clean them up and make sure they properly display your brand. Create a social media marketing strategy for 2018, and then maintain it throughout the year. Starting off on a good foot now with social media will be extremely valuable later on as it continues to grow and expand.

2018 is here, so make sure you and your professional brand are ready for it. Try some of these tips to start off the new year of marketing on a high note and continue to grow your brand.

Rebrand Your Facilities with Ease.

If you need multiple sites rebranded or have an ongoing need for consistent branding for new and/or relocating facilities, let us make the process effortless. Precision Signs specializes in identifying new and relocating facilities where brand integrity is a must. We manage your project centrally but implement locally, thereby creating a single point of contact for your entire project. We manage your project completely.

  • TOM, THE BRAND PASSPORT

    I was referred to Precision Signs NC by a trusted graphic designer with whom I've worked for years. I had originally attempted to work with a big sign maker close to my office in New York, but after weeks of working with an unqualified assistant to an assistant, I realized they had neither the design nor communication skills necessary to get the job done. Everything changed once I was connected to Dan at Precision Signs. He listened closely to my objectives and guided me through the options, making helpful recommendations which only someone with years of experience could have done. The end result made all the jaws drop in my office. The sign looks so nice on the outside of our office door that we have all been trying to spruce up the inside of the office so it can keep up. I'm even dressing smarter than I used to. I highly recommend Precision Signs NC for their experience, design skills, customer care and executional excellence.

  • ANDREW, YOUR SERVICE PRO

    Precision signs has completed numerous projects for my business (Heating, Cooling, and Plumbing) and personally. They outfitted my truck with decals/wrap. I was stopped at a traffic light today and the person beside me noticed my wrap and told me about an issue he was having with his AC at his home. We have scheduled an appointment to check out this person's issue for this week. This is all because of the great decal/wrap work that Precision Signs completed!

  • TAMMY, FLOOR COVERINGS INTL.

    Precision Signs made a stand-up sign for my business for trade shows and home shows. It looks fantastic! They also printed a small banner and added a logo to the back window of my car, and they repaired my vehicle wrap by installing a new piece after an accident. I receive many compliments on their work. I'm a dummy about graphics and design, so they helped put it all together for me. And the prices are very reasonable. I highly recommend Precision Signs for all your sign and vehicle wrap needs.