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6601 Hillsborough Street
Suite 103
Raleigh, NC 27606

We are a premier, one-stop digital print shop that proudly serves the local Raleigh / Cary area & the rest of the United States.

From vehicle wraps & window lettering to channel letters & promotional signage, our digital printing, permitting, and sign experts are ready to turn your project into a thing of beauty.

Welcome to Precision Signs!

Precision Sign is North Carolina’s premier locally-owned sign store. From custom business signs and custom retail signs to more complex monument or exterior signs, we have the expertise to create the perfect sign for your business.

From small mom and pop shops to national clients, our family-owned sign store is proud to have worked with clients throughout Raleigh, Cary and Clayton, North Carolina, as well as most of the continental United States.

Know what you’re looking for? Request an estimate or place an order through our website. If you’re not sure what kind of custom sign you need, learn about the products and services we offer or call us at 919.615.0979—we’d love to collaborate with you to ensure all your signage needs are met. 

Contact us today and let us provide you an unrivaled sign buying experience.

How to Write an Effective Mission Statement

How to Write an Effective Mission Statement

Mission statements—the driving force behind a business. Whether you’re a large company, small business, nonprofit organization or professional individual, we all have mission statements, and they all have an enormous influence. What exactly is a mission statement? A mission statement articulates a company’s purpose—the what, how and why of business.

Mission statements can be strong, powerful components of a business strategy, or they can be weak, feeble attempts at defining your purpose. A mission statement can drive a business towards success through a strong business communication strategy. Today we discuss how to write an effective mission statement.

1. Tell what the business does.
The most critical component of a mission statement is to simply tell consumers what the business does. However, this can be easier said than done sometimes. If a business provides multiple services or has a wide variety of products in different fields, narrowing it down to a clear definition can be a challenge. Make a list of everything your business does, then decide on one simple, clear statement that encompasses everything else. For instance, perhaps a business provides marketing services. This can incorporate a large number of services, such as blogging, social media marketing or branding strategy. However, including all of those services in a single mission statement can be pretty overwhelming; instead, something simple like “provides marketing services” includes everything, without being too vague.

2. Describe how the business does it.
Next, describe how the business does it. Here’s where you can include any pertinent information on your customers or employees. This part can also be tricky, because consumers don’t want to read a long, drawn-out explanation of how a company does every single little thing it does. That would be way too much unnecessary information. Instead, include a general description of how the company operates. This is also a great place to incorporate any of the company’s core values. How a business does something often involves their values behind doing it. Perhaps a company’s values includes innovation and customer support. Therefore, the new mission statement could read something like, “Provide innovational marketing services through idea development and exceptional customer support.”

3. Explain why the business does it.
Finally, use the mission statement as a time to explain why the business does what it does. This part describes the passion behind the business, the big why, the reason for all of it. Why does a business do what it does the way it does? Why did someone start the business in the first place? When you add the “why” to a mission statement, it brings it all back together and ties it with a pretty bow. Let’s take a look at our example mission statement when the “why” is included: “Tell a brand’s story by providing innovational marketing services through idea development and exceptional customer support.”

4. Simplify and personify.
Once you have a solid rough draft of a mission statement, the final steps are to simplify and personify. First, a mission statement should be simple. It should use clear, concise language that gets straight to the point in a meaningful way. Mission statements should be one to two sentences long at most. Any longer and you’re looking at a mission novel, that consumers won’t want to read or care about. Next, a mission statement should completely personify the business. It should embody the company’s purpose, reasoning and strategy perfectly. Choose words that are both powerful and specific in order to simplify your mission statement in a potent way.

Writing an effective mission statement is an integral part of building a successful business strategy. Be sure to include the what, how and why of your business, while simplifying and personifying the language you choose. Try out these tips to make sure your mission statement is as effective as possible.

Rebrand Your Facilities with Ease.

If you need multiple sites rebranded or have an ongoing need for consistent branding for new and/or relocating facilities, let us make the process effortless. Precision Signs specializes in identifying new and relocating facilities where brand integrity is a must. We manage your project centrally but implement locally, thereby creating a single point of contact for your entire project. We manage your project completely.


    I was referred to Precision Signs NC by a trusted graphic designer with whom I've worked for years. I had originally attempted to work with a big sign maker close to my office in New York, but after weeks of working with an unqualified assistant to an assistant, I realized they had neither the design nor communication skills necessary to get the job done. Everything changed once I was connected to Dan at Precision Signs. He listened closely to my objectives and guided me through the options, making helpful recommendations which only someone with years of experience could have done. The end result made all the jaws drop in my office. The sign looks so nice on the outside of our office door that we have all been trying to spruce up the inside of the office so it can keep up. I'm even dressing smarter than I used to. I highly recommend Precision Signs NC for their experience, design skills, customer care and executional excellence.


    Precision signs has completed numerous projects for my business (Heating, Cooling, and Plumbing) and personally. They outfitted my truck with decals/wrap. I was stopped at a traffic light today and the person beside me noticed my wrap and told me about an issue he was having with his AC at his home. We have scheduled an appointment to check out this person's issue for this week. This is all because of the great decal/wrap work that Precision Signs completed!


    Precision Signs made a stand-up sign for my business for trade shows and home shows. It looks fantastic! They also printed a small banner and added a logo to the back window of my car, and they repaired my vehicle wrap by installing a new piece after an accident. I receive many compliments on their work. I'm a dummy about graphics and design, so they helped put it all together for me. And the prices are very reasonable. I highly recommend Precision Signs for all your sign and vehicle wrap needs.