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6601 Hillsborough Street
Suite 103
Raleigh, NC 27606

We are a premier, one-stop digital print shop that proudly serves the local Raleigh / Cary area & the rest of the United States.

From vehicle wraps & window lettering to channel letters & promotional signage, our digital printing, permitting, and sign experts are ready to turn your project into a thing of beauty.


Welcome to Precision Signs!

Precision Sign is North Carolina’s premier locally-owned sign store. From custom business signs and custom retail signs to more complex monument or exterior signs, we have the expertise to create the perfect sign for your business.

From small mom and pop shops to national clients, our family-owned sign store is proud to have worked with clients throughout Raleigh, Cary and Clayton, North Carolina, as well as most of the continental United States.

Know what you’re looking for? Request an estimate or place an order through our website. If you’re not sure what kind of custom sign you need, learn about the products and services we offer or call us at 919.615.0979—we’d love to collaborate with you to ensure all your signage needs are met. 

Contact us today and let us provide you an unrivaled sign buying experience.

The Effectiveness of Vehicle Branding

The Effectiveness of Vehicle Branding

Marketing experts are constantly looking for the best return on investment. Which advertisements will give you the exposure you want, at a price you can afford? When it comes to finding the best return on investment in marketing, almost nothing competes with the effectiveness of vehicle branding.

Vehicle branding has been around almost as long as vehicles themselves. Even before cars came into the picture, the old horse and buggy had advertisements printed along the side. According to marketing experts, vehicle branding is an exceptional form of advertising medium with few downsides. For just one single startup cost, your vehicle can expose a multitude of people to the business every single day. In fact, according to Big Picture Graphics, the average cost per thousand impressions for media advertisements breaks down to something like this:

Television = $23.70
Magazine = $21.46
Newspaper = $19.70
Radio = $7.75
Outdoor Signage = $3.56
Vehicle Wrap = $0.35

In today’s technological world, many marketers question the value of traditional forms of media, such as vehicle branding. However, vehicle branding still has an important place in a well-rounded marketing effort. Here’s a breakdown of the effectiveness of vehicle branding.

They’re Memorable
One of the most valuable components of vehicle branding is how memorable they can be. Think about what business vehicles you’ve seen in your own life. For instance, have you ever heard of Geek Squad? Done properly, a vehicle wrap—whether it’s on one car or an entire fleet—sets a business apart. It draws in viewers everywhere the car goes, increasing brand awareness and leaving an impression on the target audience.

In a recent study, Cox Communications found 47% of 18-34 year olds surveyed found car wraps to be especially memorable. The Outdoor Advertising Association of America: Arbitron found in a 2010 study that 95% of Americans are reached by media-targeted vehicles. They estimated one single wrapped vehicle will net approximately 30,000 to 80,000 mobile impressions per day. Fleet vehicle advertising increases name recognition 15 times more than any other kind of advertising. What does all of this boil down to? If you want to leave an impression on your target audience, vehicle branding is the way to go.

They’re Cost-Effective
If a small business is looking to advertise on a budget, vehicle branding is the perfect opportunity. It’s one of the most cost-effective forms of marketing out there. Compared to other types of advertising, it’s impossible to shut off a message on an automobile—the business gets 24/7 exposure. While the amount of wrap coverage and type of vehicle ultimately determine pricing, the average investment for a vehicle wrap falls between $1,500 and $3,000. For the number of memorable exposures vehicle branding brings in from your target audience, this is a small drop in the budget bucket.

In an article by Quickbooks, one company president states: “We hear stories from customers on a daily basis about how their business increased after wrapping their vehicles. Some tell us that they gained new customers before they even got home with their newly wrapped car, while others literally took an order as soon as they left our offices. One of our customers tracks his job leads and says his sales shot up from $42,000 to $219,000 in 10 months due to his wrapped trucks.” While investment and results can vary depending on the business, vehicle wrapping is an extremely cost-effective venture for almost any business, providing a worthwhile ROI.

For businesses interested in the best return on investment, vehicle branding is the perfect way to go. Not only does it increase memorable brand awareness, but it’s cost-effective and garners exposure at a high return on investment. Give vehicle branding a try and learn more about how it can help grow your business.

Rebrand Your Facilities with Ease.

If you need multiple sites rebranded or have an ongoing need for consistent branding for new and/or relocating facilities, let us make the process effortless. Precision Signs specializes in identifying new and relocating facilities where brand integrity is a must. We manage your project centrally but implement locally, thereby creating a single point of contact for your entire project. We manage your project completely.

  • TOM, THE BRAND PASSPORT

    I was referred to Precision Signs NC by a trusted graphic designer with whom I've worked for years. I had originally attempted to work with a big sign maker close to my office in New York, but after weeks of working with an unqualified assistant to an assistant, I realized they had neither the design nor communication skills necessary to get the job done. Everything changed once I was connected to Dan at Precision Signs. He listened closely to my objectives and guided me through the options, making helpful recommendations which only someone with years of experience could have done. The end result made all the jaws drop in my office. The sign looks so nice on the outside of our office door that we have all been trying to spruce up the inside of the office so it can keep up. I'm even dressing smarter than I used to. I highly recommend Precision Signs NC for their experience, design skills, customer care and executional excellence.

  • ANDREW, YOUR SERVICE PRO

    Precision signs has completed numerous projects for my business (Heating, Cooling, and Plumbing) and personally. They outfitted my truck with decals/wrap. I was stopped at a traffic light today and the person beside me noticed my wrap and told me about an issue he was having with his AC at his home. We have scheduled an appointment to check out this person's issue for this week. This is all because of the great decal/wrap work that Precision Signs completed!

  • TAMMY, FLOOR COVERINGS INTL.

    Precision Signs made a stand-up sign for my business for trade shows and home shows. It looks fantastic! They also printed a small banner and added a logo to the back window of my car, and they repaired my vehicle wrap by installing a new piece after an accident. I receive many compliments on their work. I'm a dummy about graphics and design, so they helped put it all together for me. And the prices are very reasonable. I highly recommend Precision Signs for all your sign and vehicle wrap needs.