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6601 Hillsborough Street
Suite 103
Raleigh, NC 27606

We are a premier, one-stop digital print shop that proudly serves the local Raleigh / Cary area & the rest of the United States.

From vehicle wraps & window lettering to channel letters & promotional signage, our digital printing, permitting, and sign experts are ready to turn your project into a thing of beauty.


Welcome to Precision Signs!

Precision Sign is North Carolina’s premier locally-owned sign store. From custom business signs and custom retail signs to more complex monument or exterior signs, we have the expertise to create the perfect sign for your business.

From small mom and pop shops to national clients, our family-owned sign store is proud to have worked with clients throughout Raleigh, Cary and Clayton, North Carolina, as well as most of the continental United States.

Know what you’re looking for? Request an estimate or place an order through our website. If you’re not sure what kind of custom sign you need, learn about the products and services we offer or call us at 919.615.0979—we’d love to collaborate with you to ensure all your signage needs are met. 

Contact us today and let us provide you an unrivaled sign buying experience.

Should Your Business Have a Mobile App?

Should Your Business Have a Mobile App?

As a small business entrepreneur, part of your job includes keeping up with the latest trends and information in marketing. And what’s been the latest hubbub for the 21st century? If you guessed smartphone, you are correct. And of course, you can’t have the smartphone without… you guessed it again, apps.

Apps have been around for as long as smartphones, and play an integral role in marketing for a business. Since the Pew Research Center found that 77% of Americans now own a smartphone, apps are pretty important in today’s modern marketing. Even App Annie predicts that by the year 2021, the app economy worldwide will hit an enormous $6.3 trillion. What does this mean for you?

While you might think an app is only for large businesses like Walmart or Amazon, you could not be further from the truth. Small businesses, online businesses and even nonprofit organizations have all developed apps to help further their marketing efforts and reach out to consumers on a personal basis. Which brings us to the question: should your business have a mobile app? Today we dive in and explore some of the reasoning behind having—or not having—a mobile app for a small business.

1. Identify your target audience.
Before you build an app, identify your target audience. According to comScore, the best way to reach consumers aged 18-35 with a business is via an app. Approximately ⅔ of millennials (65%) are excited about new apps, wish they could do more with the apps they have (66%) and are constantly looking for new apps (70%). While these are definitely notable numbers, consumers aged 35 and older have levels roughly half that of millennials.

Which means if your business targets an older demographic, a mobile app might not be the best way to reach them. Consider your ideal customer—age-range, mobile-orientation, demographic, etc. Does your target audience consistently use their smartphones and apps? If so, then building a mobile app might be the right step.

2. Consider your goal.
Next, consider your goal with the app. Building an app just to have one probably isn’t a wise business decision, so what do you want to accomplish with the app? A dedicated mobile app can serve a variety of purposes in assisting current and future customers. Not only can it introduce new customers to the business, but it can also help make the relationship process smoother between the business and existing customers—for instance, ordering made simple through an app.

A well-designed app makes all relevant information, products and services available at the touch of a button for your customers. If this is your goal, than an app could be a good move. If you’ve already accomplished this process, then an app might not work as well.

3. Examine the ROI.
As with any business decision, examine the return on investment when it comes to creating a mobile app. Obviously, building an app can take time and money, something which a business might not be able to afford if the return isn’t substantial. In 2016 alone, global mobile app revenue was $88 billion. That’s a pretty large number to take into consideration.

Mobile apps can increase a business’s visibility, connect personally with customers, improve engagements, build a better user experience and ultimately increase revenue. These are all enormous benefits. However, if your business isn’t ready for an app or doesn’t genuinely need it, then an app might not provide much return at all. Carefully examine any of the potential ROI an app can provide before investing in development.

Smartphones and mobile apps are definitely the future of marketing, but should your business get on board? Consider your audience, goal and ROI before diving into the deep end. No matter what you decide on a mobile app, use marketing to expand your reach and grow your business.

Rebrand Your Facilities with Ease.

If you need multiple sites rebranded or have an ongoing need for consistent branding for new and/or relocating facilities, let us make the process effortless. Precision Signs specializes in identifying new and relocating facilities where brand integrity is a must. We manage your project centrally but implement locally, thereby creating a single point of contact for your entire project. We manage your project completely.

  • TOM, THE BRAND PASSPORT

    I was referred to Precision Signs NC by a trusted graphic designer with whom I've worked for years. I had originally attempted to work with a big sign maker close to my office in New York, but after weeks of working with an unqualified assistant to an assistant, I realized they had neither the design nor communication skills necessary to get the job done. Everything changed once I was connected to Dan at Precision Signs. He listened closely to my objectives and guided me through the options, making helpful recommendations which only someone with years of experience could have done. The end result made all the jaws drop in my office. The sign looks so nice on the outside of our office door that we have all been trying to spruce up the inside of the office so it can keep up. I'm even dressing smarter than I used to. I highly recommend Precision Signs NC for their experience, design skills, customer care and executional excellence.

  • ANDREW, YOUR SERVICE PRO

    Precision signs has completed numerous projects for my business (Heating, Cooling, and Plumbing) and personally. They outfitted my truck with decals/wrap. I was stopped at a traffic light today and the person beside me noticed my wrap and told me about an issue he was having with his AC at his home. We have scheduled an appointment to check out this person's issue for this week. This is all because of the great decal/wrap work that Precision Signs completed!

  • TAMMY, FLOOR COVERINGS INTL.

    Precision Signs made a stand-up sign for my business for trade shows and home shows. It looks fantastic! They also printed a small banner and added a logo to the back window of my car, and they repaired my vehicle wrap by installing a new piece after an accident. I receive many compliments on their work. I'm a dummy about graphics and design, so they helped put it all together for me. And the prices are very reasonable. I highly recommend Precision Signs for all your sign and vehicle wrap needs.