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6601 Hillsborough Street
Suite 103
Raleigh, NC 27606

We are a premier, one-stop digital print shop that proudly serves the local Raleigh / Cary area & the rest of the United States.

From vehicle wraps & window lettering to channel letters & promotional signage, our digital printing, permitting, and sign experts are ready to turn your project into a thing of beauty.


Welcome to Precision Signs!

Precision Sign is North Carolina’s premier locally-owned sign store. From custom business signs and custom retail signs to more complex monument or exterior signs, we have the expertise to create the perfect sign for your business.

From small mom and pop shops to national clients, our family-owned sign store is proud to have worked with clients throughout Raleigh, Cary and Clayton, North Carolina, as well as most of the continental United States.

Know what you’re looking for? Request an estimate or place an order through our website. If you’re not sure what kind of custom sign you need, learn about the products and services we offer or call us at 919.615.0979—we’d love to collaborate with you to ensure all your signage needs are met. 

Contact us today and let us provide you an unrivaled sign buying experience.

Approaching Back-to-School Marketing

Approaching Back-to-School Marketing

It’s that time of year again. The summer days are quickly coming to an end, and before we know it, students will be back in school, teachers will be in classes and parents will once again have a few hours a day without worrying where their kids are. As a small business marketer, it’s your job to be ahead of the curve when it comes to back-to-school marketing. It might not be time for school to start just yet, but consumers are already thinking about it, so you should be, too.

In fact, according to the National Retail Federation, the 2016 back-to-school spending season reached a whopping $75.8 billion, second only to the winter holiday shopping. This means that back-to-school shopping can bring in serious revenue for your business, if you know how to market it appropriately. As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service. Here are some tips for how you should approach back-to-school marketing.

Identify your target student.
What’s the first step in approaching back-to-school marketing? Identifying your target audience, of course. And in this case, your target student. What age group of students is most applicable to your product or service? For some businesses, this may be the millions of elementary and secondary school-aged children across the country. Or, perhaps it’s the several million high school students who are struggling to find where they fit in between kids and adults. Or, maybe you’re looking at college students, which is an even more diverse group. College students are no longer just the typical 18-21 year old age range, but can vary in age, family dynamic and purchasing habits.

Where do your products or services fall in relation to students? By going into the back-to-school season with a broad vision and a focused mission, you can generate the best ROI for your marketing efforts. Consider the various student groups and map out a strategy for how you want to start marketing toward your target audience in the next few weeks.

Remember the teachers.
Once you identify your target students, don’t forget about the teachers. Oftentimes, marketers focus entirely on elementary students and their parents, and completely leave out teachers from all sorts of age groups. According to the National Center for Education Statistics, 3.6 million K-12 teachers go back to school with their students every year.

With federal cuts on education spending, teachers often spend much of their own money on school supplies, giving them significant spending power for your business. In fact, the National School Supply and Equipment Association’s 2013 NSSEA Retail Market Awareness Study found that public school teachers spent approximately $1.6 billion on supplies for students, from their own pockets. Teachers are an enormous resource for a brand to consider, so incorporate them into your marketing strategy moving forward.

Let the kids take charge.
Consider this: if your target audience is students, shouldn’t you hear their opinions on your marketing strategy? In a 2016 advertisement, Target actually handed over the reigns of its back-to-school campaign to kids from across the country. Kids between the ages of 8-17 created and managed Target’s entire campaign, from writing the commercial script, to illustrating sets, directing and even managing video production.

While your small business might not be able to incorporate kids on the same level, consider giving kids in your community some responsibility in developing the marketing strategy. Not only does this establish your brand among students, but it also shows your commitment to schools and child development, which appeals to teachers and parents alike. Back-to-school marketing can often feel completely directed at the adults, but by incorporating kids, you can establish a more holistic and engaging approach for students.

Back-to-school is right around the corner, so make sure your marketing strategy is ready. Get into the spirit of things by developing your marketing strategy for students, teachers and parents with these tips. By taking a strong approach to back-to-school marketing over the next few weeks, you can see your business truly grow this season.

Rebrand Your Facilities with Ease.

If you need multiple sites rebranded or have an ongoing need for consistent branding for new and/or relocating facilities, let us make the process effortless. Precision Signs specializes in identifying new and relocating facilities where brand integrity is a must. We manage your project centrally but implement locally, thereby creating a single point of contact for your entire project. We manage your project completely.

  • TOM, THE BRAND PASSPORT

    I was referred to Precision Signs NC by a trusted graphic designer with whom I've worked for years. I had originally attempted to work with a big sign maker close to my office in New York, but after weeks of working with an unqualified assistant to an assistant, I realized they had neither the design nor communication skills necessary to get the job done. Everything changed once I was connected to Dan at Precision Signs. He listened closely to my objectives and guided me through the options, making helpful recommendations which only someone with years of experience could have done. The end result made all the jaws drop in my office. The sign looks so nice on the outside of our office door that we have all been trying to spruce up the inside of the office so it can keep up. I'm even dressing smarter than I used to. I highly recommend Precision Signs NC for their experience, design skills, customer care and executional excellence.

  • ANDREW, YOUR SERVICE PRO

    Precision signs has completed numerous projects for my business (Heating, Cooling, and Plumbing) and personally. They outfitted my truck with decals/wrap. I was stopped at a traffic light today and the person beside me noticed my wrap and told me about an issue he was having with his AC at his home. We have scheduled an appointment to check out this person's issue for this week. This is all because of the great decal/wrap work that Precision Signs completed!

  • TAMMY, FLOOR COVERINGS INTL.

    Precision Signs made a stand-up sign for my business for trade shows and home shows. It looks fantastic! They also printed a small banner and added a logo to the back window of my car, and they repaired my vehicle wrap by installing a new piece after an accident. I receive many compliments on their work. I'm a dummy about graphics and design, so they helped put it all together for me. And the prices are very reasonable. I highly recommend Precision Signs for all your sign and vehicle wrap needs.