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6601 Hillsborough Street
Suite 103
Raleigh, NC 27606

We are a premier, one-stop digital print shop that proudly serves the local Raleigh / Cary area & the rest of the United States.

From vehicle wraps & window lettering to channel letters & promotional signage, our digital printing, permitting, and sign experts are ready to turn your project into a thing of beauty.


Welcome to Precision Signs!

Precision Sign is North Carolina’s premier locally-owned sign store. From custom business signs and custom retail signs to more complex monument or exterior signs, we have the expertise to create the perfect sign for your business.

From small mom and pop shops to national clients, our family-owned sign store is proud to have worked with clients throughout Raleigh, Cary and Clayton, North Carolina, as well as most of the continental United States.

Know what you’re looking for? Request an estimate or place an order through our website. If you’re not sure what kind of custom sign you need, learn about the products and services we offer or call us at 919.615.0979—we’d love to collaborate with you to ensure all your signage needs are met. 

Contact us today and let us provide you an unrivaled sign buying experience.

Designing an Appealing Business Logo

Designing an Appealing Business Logo

If you’re in the business world, you know the power of a good logo. Consider some of the largest brands out there, such as Apple, Starbucks or Nike. With brands like these, you don’t even need to read their name to know their business; you recognize them simply by the logo. All of these—and many, many more—are just a few examples of the power of a great logo.

For a business to be successful, it has to have a great brand. And to have a great brand, you first have to start with a great logo. However, small businesses definitely don’t have the resources or financial capital to design a logo that these large corporations have. Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here’s how to design an appealing business logo.

1. Decide on the vision.
The first step to create an appealing logo is deciding on the vision. Focus on a specific vision which incorporates points like what the company does, what products or services it provides and how you want customers to view the business. Is it edgy and modern, or cool and classic? Decide on a vision for the logo before you jump into the design process.

2. Stand out from the crowd.
Next, take a look at other logos out there to consider what you like and what you don’t like. How can your logo stand out from the crowd? Oftentimes, similar designs are used multiple times for different industries. This can leave the logo feeling overdone and boring. Instead, when the brand has a unique design, viewers will be more attracted to it and the business.

3. Consider a professional.
Then, consider hiring a professional designer. Professional designers have the experience and necessary expertise to design a truly effective logo. While keeping the logo design “in-house” might seem more cost-effective now, it can result in time loss and more headaches later on. Instead, evaluate professional graphic designers in your area to see how they can take your vision and turn it into a truly effective logo.

4. Choose a tagline.
While not always necessary, a tagline is a great option to incorporate into the logo. Taglines often sum up your values, services or brand within 3-7 words, and adds and extra dose of intrigue into the logo design. If you have a specific phrase which fits with the logo and encompasses the business, consider including the tagline in the design.

5. Review your options.
Now we come to the logo design time. Review your three main options for types of logos: font-based, icon or symbol logos. Or, you could even do a combination logo. Consider which logo fits your business needs best. No matter which type you choose, be sure the logo represents the vision you had in the very beginning.

6. Keep it simple.
Once you begin designing the logo, remember: the simpler, the better. Complex logos can overwhelm viewers and look unorganized or unprofessional. Instead, choose easy-to-read fonts, crisp colors and a clear design. A simple logo will not only catch viewers’ eyes, but it also demonstrates the business as a credible and reliable source for products.

7. Select the colors.
Then comes one of the most critical components of a brand: the colors. Not only does the color choice have to reflect your brand, but production costs can also vary depending on how many colors you choose. Keep the colors in your logo to a maximum of three to four, and choose colors which reflect the emotions you want your brand to evoke in customers.

8. Be adaptable.
Finally, adaptability is key for a logo. Your business logo should be able to adapt to a variety of different media—online, in print or even on merchandise. It should look crisp, clean and simple no matter what it’s printed or plastered on. As you design the logo, be sure its lines, size and colors can be easily adapted and produced on a variety of materials.

Like the golden arches of McDonald’s, your business’s logo is a critical component of the brand you want to portray. Keep these tips in mind as you go about designing an appealing logo, and see how the business can grow because of it.

Rebrand Your Facilities with Ease.

If you need multiple sites rebranded or have an ongoing need for consistent branding for new and/or relocating facilities, let us make the process effortless. Precision Signs specializes in identifying new and relocating facilities where brand integrity is a must. We manage your project centrally but implement locally, thereby creating a single point of contact for your entire project. We manage your project completely.

  • TOM, THE BRAND PASSPORT

    I was referred to Precision Signs NC by a trusted graphic designer with whom I've worked for years. I had originally attempted to work with a big sign maker close to my office in New York, but after weeks of working with an unqualified assistant to an assistant, I realized they had neither the design nor communication skills necessary to get the job done. Everything changed once I was connected to Dan at Precision Signs. He listened closely to my objectives and guided me through the options, making helpful recommendations which only someone with years of experience could have done. The end result made all the jaws drop in my office. The sign looks so nice on the outside of our office door that we have all been trying to spruce up the inside of the office so it can keep up. I'm even dressing smarter than I used to. I highly recommend Precision Signs NC for their experience, design skills, customer care and executional excellence.

  • ANDREW, YOUR SERVICE PRO

    Precision signs has completed numerous projects for my business (Heating, Cooling, and Plumbing) and personally. They outfitted my truck with decals/wrap. I was stopped at a traffic light today and the person beside me noticed my wrap and told me about an issue he was having with his AC at his home. We have scheduled an appointment to check out this person's issue for this week. This is all because of the great decal/wrap work that Precision Signs completed!

  • TAMMY, FLOOR COVERINGS INTL.

    Precision Signs made a stand-up sign for my business for trade shows and home shows. It looks fantastic! They also printed a small banner and added a logo to the back window of my car, and they repaired my vehicle wrap by installing a new piece after an accident. I receive many compliments on their work. I'm a dummy about graphics and design, so they helped put it all together for me. And the prices are very reasonable. I highly recommend Precision Signs for all your sign and vehicle wrap needs.