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6601 Hillsborough Street
Suite 103
Raleigh, NC 27606

We are a premier, one-stop digital print shop that proudly serves the local Raleigh / Cary area & the rest of the United States.

From vehicle wraps & window lettering to channel letters & promotional signage, our digital printing, permitting, and sign experts are ready to turn your project into a thing of beauty.


Welcome to Precision Signs!

Precision Sign is North Carolina’s premier locally-owned sign store. From custom business signs and custom retail signs to more complex monument or exterior signs, we have the expertise to create the perfect sign for your business.

From small mom and pop shops to national clients, our family-owned sign store is proud to have worked with clients throughout Raleigh, Cary and Clayton, North Carolina, as well as most of the continental United States.

Know what you’re looking for? Request an estimate or place an order through our website. If you’re not sure what kind of custom sign you need, learn about the products and services we offer or call us at 919.615.0979—we’d love to collaborate with you to ensure all your signage needs are met. 

Contact us today and let us provide you an unrivaled sign buying experience.

Sure-Fire Ways to Improve Your Copywriting Skills

Sure-Fire Ways to Improve Your Copywriting Skills

Whether you’re a small business owner, marketing executive or business professional, you know the importance of copywriting. Effective copywriting plays a critical role in your content marketing strategy by drawing people into the brand, perpetuating an image and connecting with customers. 

However, hiring full-time copywriters or outsourcing the work to freelancers can get pricey, and copywriting often takes a backseat in priorities when compared to producing product or improving services. Fortunately, there is a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.

1. Do your research.
The first step in writing better copy is one you’re already doing: researching. There are plenty of books, articles and podcasts out there that explain how to be a better writer, complete with practice assignments, topic ideas and more. If you genuinely want to improve your copywriting, then you must do the background work by researching beforehand. Look online for various resources to get started, then ask other team members to check your writing afterwards to see how you improve.

2. Hook the reader.
If you ever took a writing course in school, you may remember the teacher telling you to “hook the reader” with the introductory paragraph. Copywriting is no different. In today’s fast-moving world, people do judge a book by its cover, which means your copywriting needs to have an eye-catching headline every single time. And if the headline is the most important component, then your introduction follows shortly after. Here’s a good rule of thumb: establish your headline by promising the reader what they will gain from the article, then introduce the reader by delivering on the promise.

3. Keep it simple.
Like we mentioned: today’s world is fast-moving. This means your articles should be short, sweet and to the point to catch and maintain readers’ attention. Even the most interested readers will skim, scan and skip throughout your writing. This means use shorter sentences with powerful words, break the copy up into smaller paragraphs and cut words where you don’t need them. State the point, support the point and wrap it up. It’s not that your readers are unintelligent or even uninterested; they are simply overwhelmed with information, so your marketing copy is not a priority. By keeping it simple, they tune in easier.

4. Talk about them.
Too often, companies and individuals make the mistake of talking about their business, their products and their services. While this is all fine and dandy, more often than not, customers simply don’t care. They want to know what your business can do for them. When copywriting, use language that focuses on the customer, such as the second person. Change your emphasis to second person references like “you” and yours,” and discuss the beneficial effects your products can bring for customers, rather than the products themselves. When customers read your writing about them, they will pay better attention.

5. Utilize CTAs.
Ultimately, copywriting is useless unless you ask the customer to do something at the end of it. And writing won’t help sell unless you call the reader to action. Incorporate CTAs whenever applicable throughout the copy, and don’t be afraid to be assertive. For instance, an assertive person has a strong handshake, looks you in the eye and speaks directly. They are bold, confident and clear. Use this same style of CTAs in your copywriting. Once you explain the point, wrap up with what you want the customer to do with the information.

Copywriting is critical to successful content marketing, but just because you can’t afford a copywriter doesn’t mean you have to push it to the backburner. Consider these tips as you explore the world of copywriting to see how you can improve your skills and grow the business.

Rebrand Your Facilities with Ease.

If you need multiple sites rebranded or have an ongoing need for consistent branding for new and/or relocating facilities, let us make the process effortless. Precision Signs specializes in identifying new and relocating facilities where brand integrity is a must. We manage your project centrally but implement locally, thereby creating a single point of contact for your entire project. We manage your project completely.

  • TOM, THE BRAND PASSPORT

    I was referred to Precision Signs NC by a trusted graphic designer with whom I've worked for years. I had originally attempted to work with a big sign maker close to my office in New York, but after weeks of working with an unqualified assistant to an assistant, I realized they had neither the design nor communication skills necessary to get the job done. Everything changed once I was connected to Dan at Precision Signs. He listened closely to my objectives and guided me through the options, making helpful recommendations which only someone with years of experience could have done. The end result made all the jaws drop in my office. The sign looks so nice on the outside of our office door that we have all been trying to spruce up the inside of the office so it can keep up. I'm even dressing smarter than I used to. I highly recommend Precision Signs NC for their experience, design skills, customer care and executional excellence.

  • ANDREW, YOUR SERVICE PRO

    Precision signs has completed numerous projects for my business (Heating, Cooling, and Plumbing) and personally. They outfitted my truck with decals/wrap. I was stopped at a traffic light today and the person beside me noticed my wrap and told me about an issue he was having with his AC at his home. We have scheduled an appointment to check out this person's issue for this week. This is all because of the great decal/wrap work that Precision Signs completed!

  • TAMMY, FLOOR COVERINGS INTL.

    Precision Signs made a stand-up sign for my business for trade shows and home shows. It looks fantastic! They also printed a small banner and added a logo to the back window of my car, and they repaired my vehicle wrap by installing a new piece after an accident. I receive many compliments on their work. I'm a dummy about graphics and design, so they helped put it all together for me. And the prices are very reasonable. I highly recommend Precision Signs for all your sign and vehicle wrap needs.