Skip to main content
5455 Raynor Road
Garner, NC 27529

We are a premier, one-stop digital print shop that proudly serves the local Raleigh / Cary area & the rest of the United States.

From vehicle wraps & window lettering to channel letters & promotional signage, our digital printing, permitting, and sign experts are ready to turn your project into a thing of beauty.


Welcome to Precision Signs!

Precision Sign is North Carolina’s premier locally-owned sign store. From custom business signs and custom retail signs to more complex monument or exterior signs, we have the expertise to create the perfect sign for your business.

From small mom and pop shops to national clients, our family-owned sign store is proud to have worked with clients throughout Raleigh, Cary, Garner and Clayton, North Carolina, as well as most of the continental United States.

Know what you’re looking for? Request an estimate or place an order through our website. If you’re not sure what kind of custom sign you need, learn about the products and services we offer or call us at 919.615.0979—we’d love to collaborate with you to ensure all your signage needs are met. 

Contact us today and let us provide you an unrivaled sign buying experience.

Top Pointers for Effective Email Marketing

Top Pointers for Effective Email Marketing

We’ve all received an email before that we immediately ignored, marked as spam or deleted entirely. If you’re a business owner, professional or marketer, you might be worried that this exact situation is happening to your emails. If that’s the case, then that probably means your emails aren’t getting the job done. Something has to change. 

Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them. To get you started, we put together a few of our top pointers for effective email marketing. Let’s dive in.

1. Know your audience. 
The first step toward advantageous email copy is knowing who you’re writing to. What’s your target audience look like? Knowing your audience helps you write better email marketing copy which meets their specific needs and, of course, boosts your conversions. Use your analytics and customer interactions to build a buyer persona for the brand. Who is your ideal customer? Keep them in mind as you draft your email marketing copy.

2. Focus on the subject.
The subject line can make or break the entire email. It can mean the difference between recipients opening the email, deleting it or worse, reporting it as spam. As you draft the email’s subject line, be sure to use compelling language that encourages people to open. Offer something of benefit, build a fear of missing out or present compelling evidence about why they should open. The better the subject line, the more likely your emails will succeed.

3. Nail the preview text.
However, the subject line itself isn’t enough. There’s also the preview text to consider. This is the small section of text that appears in users’ inboxes and tells them more of the content of the email. Often, it includes part of the first line of the email. This means your first few words of email copy should be incredibly intentional and compelling. The average preview text ranges from about 35 to 140 characters, so pay special attention to those first few words of copy.

4. Avoid shouting.
Nobody likes being yelled at, particularly over email. This appears spammy, and can send you a on a one-way trip to the trash can. Avoid all caps and multiple exclamation points in both the subject line and the body of the email. Keep in mind that if enough users report you as spam, it can severely hurt your email deliverability. Instead, simply share genuine content with users that encourages them to open and read the email, without yelling at them. 

5. Keep it simple.
Writing email copy is similar to writing general online copy. In other words: keep it simple. Follow a logical structure throughout the email, keep paragraphs short and include one main idea per paragraph. Use bullets and subheadings to break up blocks of text and make the emails scannable. When appropriate, feel free to include a picture or video. Most importantly, choose your words wisely with simple, powerful, emotional copy.

6. Sign with a name.
Personalization is key to a strong email marketing strategy. However, there’s more to personalization than just using the recipient’s name in the subject line. You want to help subscribers get to know who you are. Focus on sounding like a real person in the email. Avoid marketing speak and use a conversational tone, like you’re talking to a good friend. At the end of the email, sign with a name, so the recipient feels a personal connection.

When done correctly, email marketing plays a significant role in a company’s bottom line. If you fear your emails are consistently sent to the trash folder, then reevaluate their effectiveness. Keep these pointers in mind as you build a successful email marketing campaign and grow your business.

Rebrand Your Facilities with Ease.

If you need multiple sites rebranded or have an ongoing need for consistent branding for new and/or relocating facilities, let us make the process effortless. Precision Signs specializes in identifying new and relocating facilities where brand integrity is a must. We manage your project centrally but implement locally, thereby creating a single point of contact for your entire project. We manage your project completely.

  • TOM, THE BRAND PASSPORT

    I was referred to Precision Signs NC by a trusted graphic designer with whom I've worked for years. I had originally attempted to work with a big sign maker close to my office in New York, but after weeks of working with an unqualified assistant to an assistant, I realized they had neither the design nor communication skills necessary to get the job done. Everything changed once I was connected to Dan at Precision Signs. He listened closely to my objectives and guided me through the options, making helpful recommendations which only someone with years of experience could have done. The end result made all the jaws drop in my office. The sign looks so nice on the outside of our office door that we have all been trying to spruce up the inside of the office so it can keep up. I'm even dressing smarter than I used to. I highly recommend Precision Signs NC for their experience, design skills, customer care and executional excellence.

  • ANDREW, YOUR SERVICE PRO

    Precision signs has completed numerous projects for my business (Heating, Cooling, and Plumbing) and personally. They outfitted my truck with decals/wrap. I was stopped at a traffic light today and the person beside me noticed my wrap and told me about an issue he was having with his AC at his home. We have scheduled an appointment to check out this person's issue for this week. This is all because of the great decal/wrap work that Precision Signs completed!

  • TAMMY, FLOOR COVERINGS INTL.

    Precision Signs made a stand-up sign for my business for trade shows and home shows. It looks fantastic! They also printed a small banner and added a logo to the back window of my car, and they repaired my vehicle wrap by installing a new piece after an accident. I receive many compliments on their work. I'm a dummy about graphics and design, so they helped put it all together for me. And the prices are very reasonable. I highly recommend Precision Signs for all your sign and vehicle wrap needs.